Keld Jensen - Research Survey 1

TRUST is a precious commodity in commercial transactions. Analysts have suggested that the events of the last two years – corporate scandals, oil spills, and a global economic downturn – have eroded consumer trust in the business community. Our goal is to learn how readily corporate culture adheres to ethical standards, and whether individuals feel the state of ethics has changed in recent years.

This survey is being conducted by The MarketWatch Center for Negotiation A/S – an international consulting firm at the University Of Copenhagen. The results will appear in Prof. Keld Jensen's upcoming book, The Best Policy: Reinstating Trust in Commercial Transactions. Individuals who participate will have access to survey results upon publication.

Please contribute to the generation of reliable knowledge regarding transparency in commercial transactions by completing this short, multiple-choice questionnaire. These 6-questions require no extended responses, and should consume no more than 2-3 minutes of your time. Your feedback is highly valued, and necessary in reinvigorating the concept of trust in contemporary corporate culture. All information provided is strictly confidential, and serves solely research purposes.

Questions with a 1-5 scale may be interpreted as follows:

1. Very poor
2. Somewhat poor
3. Neutral
4. Good
5. Excellent
Section I

1. How would you rate the business community's general application of moral and ethical standards in the past 5 years?
Poor	1	2	3	4	5	Excellent
2. Are people primarily motivated to behave ethically by fear of being "caught" doing something unethical?
		Yes	No
3. What do you think is the MOST important factor for determining your adherence to moral and ethical standards?
		Honesty Upbringing/childhood Openness Social responsibility Keeping one's word Culture Communication Level of education Financial surplus Religion Rank/position
4. What do you think is the LEAST important factor for determining your adherence to moral and ethical standards?
		Honesty Upbringing/childhood Openness Social responsibility Keeping one's word Culture Communication Level of education Financial surplus Religion Rank/position
5. Who do you feel has a HIGHER level of moral and ethical standards?
		Older managers Younger managers No difference
6. Which gender has HIGHER moral and ethical standards?
		Men Women No difference