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Branding & Image
Building
Ictus forms a strategic partnership with you to develop words and images that properly position your product and service offering in the markets you have targeted. We work with you to:
- define your market, delineate your offering, determine your pricing
- articulate a corporate image that is aligned with the mission and vision of your company
- enunciate your value proposition
- create compelling words and appealing images that communicate, position and validate — WOW
- define your point of entry into the marketplace factoring in your budget, strategic design, and geographic parameters
- provide you with the tools you need to implement a networking and relationship-building strategy for client acquisition
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If your company has already established good branding in your market segment, the Ictus team will work with your logo, colors, fonts, and other design elements to broaden your visibility and increase your market penetration.
If you have not yet defined your corporate identity or feel that it is time to upgrade the images you use to communicate who you are, we will work with you to produce attractive and appropriate words and images that communicate your value and position your offering appropriately for the 21st century customer.
Design Considerations for
Professional Services Firms
Logo design and corporate identity development for professional services firms require considerations beyond traditional consumer product-oriented branding. The graphical image must properly position the product and/or service offering in the appropriate economic segment and be authentic to the individual service provider. Further, the words and image must be highly memorable and effectively communicate with laser beam focus the value statement that is required for the reader/viewer to want to know more. The image must be simple enough in its design to render well in print and on the web, but have the "WOW" factor so that it imprints in the viewer's visual memory on the first look.
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